Wisma

See public perception as it forms and shifts.

Track how announcements and events are received as they unfold. Understand which narratives are trending, and how perceptions move over time.

Topic momentum

Mentions over time

  • Cost of living+118%
  • Immigration policy+92%
  • Public transport+76%

Perception

How is the issue landing?

56%Favourable44%Unfavourable

Does the public support the issue?

75% favourable

Is it helping the economy and workforce?

48% favourable

Does it address the reasons families are struggling?

24% favourable

Narrative drivers

Top narrative themes

  • Cost & affordability32%
  • Government trust24%
  • Jobs & economy18%
  • Immigration16%
  • Others10%

Fastest-growing narratives

  • Relief is not keeping pace with costs+41%
  • Short-term relief versus structural reform+28%
  • Questions about who benefits most+19%

Contradictions

Demand is acceleratingCNAVSGrowth remains within historical rangeIndustry report
Customers value simplicityCustomer surveyVSUsers are asking for more optionsReddit
Confidence is recoveringNews coverageVSConcern remains high in key groupsFacebook
The message resonates broadlyPress releaseVSAudiences interpret it differentlyTiktok
NarrativeIQ

Follow the issue live. Understand it in depth.

Live DashboardLive dashboard: a feed, a perception favourable versus unfavourable split, a topics stacked-area chart, and a drill-down breakdown.
PerceptionNarratives
Share of VoiceTopics
In-depth ReportsIn-depth report previews: an executive summary, a share-of-voice stacked-area chart with an event marker, and a narrative analysis trend.

Live Dashboard

Hours to weeks

Monitor reception as an issue unfolds.

Recurring Briefs

Weeks to months

Track continuing shifts and keep teams informed.

Longitudinal reports

Months to years

Study how perceptions and narratives change over time.

Built for teams responsible for public trust.

Designed for high stakes communications, policy and reputation decisions.

Government Communications and Policy

Understand public response to policies, announcements and programmes.

Policy reception
Public concerns
Decision briefings

Corporate Affairs, Reputation and Risk

Track reputation issues, stakeholder response and emerging narratives.

Reputation signals
Stakeholder response
Emerging risks

PR and Communications Teams

Measure message reception, audience response and narrative movement.

Message reception
Audience response
Narrative movement

From public discourse to analysis you can trust.

We interpret every item in context, identify the relevant evidence that matters, and turn it into answers your team can trust.

Public discourse from news, forums, social media, broadcast and public feedback is understood in context, narrowed to core relevant evidence, synthesized into perceptions, narratives and topics, then verified against decision questions.
From public discourse to evidence you can useSource information moves through semantic relevance into a core evidence set, branches into perceptions, narratives and topics, and answers decision questions.SOURCESSEMANTIC RELEVANCECORE EVIDENCEANALYSISThousands of itemsNewsForumsSocial mediaPodcastsPublic feedbackUnderstood in contextFiltered itemsPatterns, shifts & synthesisPerceptionsNarrativesTopicsDecision questionsWhat changed?Why now?What should we watch?

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What do you need to understand?

Whether the issue is unfolding now or spans several years, we can help you find the relevant evidence and explain what it means.

Live monitoring
Recurring briefs
Longitudinal research

Start with a 30 minute conversation.

About Wisma AI

Wisma AI is a Singapore-based media intelligence company that helps organisations make sense of large-scale, complex information environments. We specialise in processing and analysing news, social media, forums, and other open-source data through proprietary AI pipelines.

10+
Agencies & companies served
50+
Briefs delivered in the past year
6
Languages actively indexed
Why “Wisma”?
Wisma — a hall, a place of gathering — names what we build: the infrastructure through which Singapore's institutions listen to the conversations that shape policy, markets, and identity.
Get in touch

Book a briefing.

Start with a 30-minute conversation. No commitment, no sales pitch — just a focused discussion about your context.

Or email us directly at

contact@wisma.ai
  • 01

    30-minute discussion

    Focused, efficient, respectful of your time

  • 02

    Share your objective

    We listen to understand your specific needs

  • 03

    Receive a sample outline

    See how narrative intelligence applies to your domain